JOB SUMMARY
The
Senior Director, Digital Product Management is responsible for providing strategic leadership to all aspects of the digital product lifecycle from product inception through release. This is a highly influential role on the Digital Marketing Leadership team where you will lead the vision, strategy, roadmap, launch, and evolution of digital experiences that enable Digital Sales.
You will be responsible for overseeing the product management team in developing and maintaining digital experiences that delight users, drive sales, engagement, monetization, and deliver against the broader goals of Marketing and Charter Communications.
It will be expected that you think strategically and bring together business goals, analytics, user research, competitive analysis, and other factors to develop thoughtful product recommendations, build business cases, and gain stakeholder buy-in is also critical all under the banner of excellence.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience.
This highly influential role on the Digital Marketing Leadership team will be responsible for laying out the strategic vision, product priorities and digital user experience for Spectrum.com and the sales experiences within it.
Identify product enhancement and new product opportunities, based on thorough strategic analysis, in order to achieve and exceed sales goals, increase customer engagement, and delight users.
Communicate and collaborate with executive and cross-functional stakeholders to gain consensus and buy-in for experience and business rule enhancements.
Grow business analytics and intelligence capabilities to be able to deliver cross-platform KPI dashboards and develop deep insights into product/content performance and audience demographics/behavior.
Stay current on digital trends and evaluate 3rd party vendors and tools for potential use.
Develop an effective leadership team and assist them with developing their direct reports to drive a high-performance culture.
Handle monthly operating and capital budgets for product operations and enhancements.
Consistently looking for opportunities to optimize and improve overall organization, tools and processes.
Facilitate collaboration and gain commitment from business unit stakeholders to align solutions with business strategies.
Participate in strategic budget and resource planning.
Perform other duties as assigned.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge-
Ability to read, write, speak and understand English
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Experience leading and growing a high-performing team
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Possess a deep understanding of digital marketing and eCommerce
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Familiarity with being a stakeholder working with development groups and methodologies (including Agile development process)
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Proven track record of developing and launching highly trafficked and engaging consumer-facing products for large scale publishing entities
- Experience working in an Agile environment with distributed, matrixed teams
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Strong stakeholder management and collaboration skills
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Excellent communication skills and comfortable presenting in front of senior executives
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Ability to plan, prioritize and organize effectively and independently
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Bias towards data and making data-driven decisions
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Ability to lead large, cross-functional teams to achieve business goals and results
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Team player with a positive, enthusiastic attitude
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Ability to elicit cooperation from a wide variety of sources, including upper management, other departments, and partners
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Highly motivated, creative, assertive, and results-oriented
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Strong business sense and sense of urgency to achieve business results
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Flexible during times of change and willing to learn, understand, and grow with the business
Education
Bachelor’s degree in Business or related field
Related Work Experience
Product Management experience in Digital Marketing -
10+ years
Management experience -
7+ years
WORKING CONDITIONS
In-Office environment
Travel up to 30% NPD805 331927 331927BR