Digital Paid Media Manager PT with FT opportunity

Do you love all things paid search? Do you eat, sleep and breathe digital advertising? Then you’re in the right place! fishbat is currently seeking a talented, experienced, and driven Digital Paid Media Manager for our growing team.

About Us

We are not your average full-service marketing agency. We’re a group of talented individuals who believe in one thing: taking care of our clients by providing the most innovative digital solutions. And having fun while we do it!

We support a fully-remote work environment so you can work from wherever you feel most creative! In our Agile workflow, we plan our work around the needs of our clients while checking in with our internal teams once daily to remain focused on the work with confidence.

And… there’s never a dull moment! Each week we meet as an organization to discuss our highs and lows as well as what we’re looking forward to most in the coming weeks. It keeps us informed, accountable, and engaged at every corner. Plus… our Culture Committee ensures we’re always able to find time to celebrate what makes each of us unique.

Position Summary

As our Digital Paid Media Manager, you will specialize in and manage all forms of digital marketing and advertising for our range of clients. Our ideal candidate should be well-versed in managing various types of paid media campaigns, including paid search, paid social, display, retargeting, native, and programmatic ad campaigns. The experience required for this position is 5+ years of agency-specific experience with a concentration on paid advertising and analytics. This is a hands-on position, where your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Your responsibilities will include:

• Develop, execute, manage, and report on paid media strategies that support client goals (Google Paid, Programmatic, Native, Social, Reddit, Spotify, etc)
• Optimize all paid media campaigns for various clients on a daily, weekly, and monthly basis
• Create annual paid media strategies and update campaigns as needed
• Ability to scale and recommend growth plans
• Benchmarking KPI goals
• Measure and analyze the effectiveness and ROI of all activities
• Ability to effectively present information, reports, and plans to small and large groups
• Lead keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Produce advanced strategic reports for management & clients
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends
• Tracking KPIs and producing strategic reports with useful insights and recommendations
• Collaborate with project managers and team strategists

Requirements:

• Proven experience as a PPC or Digital Paid Media manager in an agency setting
• Experience in data analysis, benchmarking, and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (Google, Facebook, Instagram, Linkedin, Pinterest, Tiktok, and Twitter are a must)
• Extensive knowledge of Google Analytics and GA4
• Experience with CRO, heat maps, and user behavior
• Experience setting up Google Analytics, Call Rails, UTM Tracking and Conversion setup, Zapier integrations
• Working knowledge of analytics tools (Tableau, Zwydo, WebTrends, etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BS/BA in Marketing, Digital Media, or a related field
• Google Ad Certification
• 5+ years of Paid Media experience
• Detail-oriented

Bonus Skills:

• Global ad management
• Experience in Asana

Salary Range: $30-$50 an hour

Interested?

If this sounds like a good fit, we’d love to hear from you! Please submit your resume and a 1-page cover letter explaining why you’d be an ideal candidate.

Job Type: Full-time

Pay: $30.00 - $50.00 per hour

Experience:

• Google Analytics: 5 years (Required)
• Facebook Advertising: 5 years (Required)
• Google Ad Manager: 5 years (Required)
• Google AdWords: 5 years (Required)
• Strategic planning: 5 years (Required)

License/Certification:

• Google Ads Certification (Required)
• Google AdWords Certification (Required)

Work Location: Remote

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