Marketing Director
Silver Birch of Fort Wayne
Silver Birch of Fort Wayne has an exciting opportunity for a dedicated and driven Marketing Director to join the team! The Marketing Director is responsible for driving the community’s census and maintaining a pipeline for generating maximum revenue from occupancy and establishes the Silver Birch Living brand in the local market. The Marketing Director has a unique opportunity to make an immediate impact and inspire purposeful lives for all.
We are driven by our core values each and every day: Own it! Respect it! Improve it! Celebrate it! Live it!
WHAT WE EXPECT OF YOU
The primary purpose of this position is to increase occupancy by driving new leads and positive public awareness about Silver Birch Living of Fort Wayne. Well-qualified candidates will have experience in sales and a proven track record with metrics that demonstrate results achieved.
QUALIFICATIONS IN SALES

• Demonstrated sales experience in senior living, hotel hospitality or related healthcare environment preferred (i.e. hospital, skilled nursing, long term care, hospice, CCRC or home health)
• Previous sales experience and successful track record in identifying and building local relationships to drive business
• Excellent written and verbal communication skills, as well as the ability to facilitate small-group presentations
• Proven ability to effectively handle multiple priorities with exceptional organizational and time management skills
• Excellent customer service and interpersonal communication skills, as well as a deeply ingrained passion for seniors to successfully nurture relationships
• Computer proficiency with the Microsoft Office suite, as well as the ability to learn new applications; previous knowledge of a client relationship management tool for tracking leads preferred

QUALIFICATIONS IN MARKETING

• Develop and implement an effective marketing plan
• Visiting with referral sources
• Hosting events at the Community for qualified prospects and referral sources
• Mailing promotional information to prospects
• Seek and build positive relationships with the surrounding community, particularly referral sources.
• Join community groups and attend meetings to build good will in the surrounding area; educate members about the Community, and develop positive relationships.
• Attend seminars, read books and publications, and participate in any company training for marketing and sales.

REQUIREMENTS

• Bachelor's Degree in Marketing or related field (preferred)
• Computer savvy, familiar with sales programs
• Two (2) or more years prior sales or public relations experience a plus,
• Desire to work with older adults and their families
• Comply with all state and federal regulations and Silver Birch policies pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
• Must be willing to work flexible schedule for tours, appointments, and consultations

Join a growing company that invests in their employees. We invite you today to start a rewarding career with us!
Equal Opportunity Employer
Silver Birch Living provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, veteran status, disability or genetics.

Job Type: Full-time

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