About This Role

The Nephrology Consumer Brand team is dedicated to delivering unconventional solutions for complex, underserved, and unmet medical needs that improve outcomes for patients living with kidney diseases. We achieve this through our relentless focus on patient empathy, expertise in enabling pathways for disease education and awareness of management options, and our unwavering commitment to supporting access to treatment. Our focus is on innovation and launch execution excellence that is driven by an insight to action approach.

Key Job Responsibilities
This position is responsible for the oversight and the management of the Consumer & Digital initiatives that support the patient journey for a fast-growing brand in Nephrology specialty care space.

Role and Responsibilities:

• Leverage patient insights, segmentation, and behaviors to drive engagement

• Strategic focus on the orchestration and implementation of communications (web/digital, print, point of care) throughout the Patient/Caregiver Journey

• Proactively identify market opportunities through competitive analysis, positioning, and marketing strategy assessments

• Develop and implementation of a promotional media and social media strategy

• Collaborate as appropriate with key internal stakeholder partners such as Medical, Otsuka Patient Support, Patient Advocacy, and Public Relations

• Manage the timelines and ensure key deliverables meet deadlines and business objectives.

• Champion initiatives through the medical, legal, regulatory review process to gain alignment and approvals for tactic launches.

• Partner closely with Data Analytics & Insights for ongoing measurement of in-market consumer and digital initiatives, development of the measurement & effectiveness plan with optimization planning

• Management of the Consumer AOR, Media agency, and CRM partners

• Financial Management of overall consumer spend

Reports to: Associate Director, Nephrology Consumer & Digital

Qualifications :

Five or more years of pharmaceutical marketing experience in marketing with product launch experience and/or specialty care / rare disease therapeutic area

Consumer marketing experience and/or extensive digital experience is a plus

Familiarity with and working knowledge of leading social media platforms like Facebook, Twitter, Instagram, and YouTube is desirable. Prior pharmaceutical media and/or creative agency experience is a plus.

Knowledge of pharmaceutical legal, regulatory, and medical processes required.

Strong team-building skills, a team-oriented approach, and supportive management style are required.

Strong written and oral communication skills as well as good presentation skills required.

Ability to develop consistent, well-supported, competitive strategies. Proven leadership, strategic, and analytical abilities.

Proven ability to manage multiple priorities in a fast-paced environment

Education:

• B.A. or B.Sc. degree required.
• MBA would be an asset

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