Arzel Zoning has been manufacturing and distributing the highest quality HVAC zoning equipment from our factory and Corporate Office in Cleveland, Ohio for over 35 years. Our products offer superior quality and reliability, ease of installation and the industries ONLY lifetime warranty.

Reporting to the VP of Technical and Sales, the Sr. Marketing Coordinator is responsible for assisting in all areas of marketing strategy, from development of different elements to their execution. This will include anything from assisting with planning, executing, and tracking marketing programs such as email, social media, content marketing, and event to maintaining the Arzel website and managing inquiries generated by visitors to the website.

Responsibilities

• Create product, event, training email marketing campaigns and weekly newsletter in HubSpot, including scheduling and A/B testing.
• Develop and schedule content for social media marketing channels such as Facebook, Instagram, Twitter, LinkedIn.
• Create and manage Google and social media advertising campaigns.
• Write and manage SEO for Arzel's websites.
• Write blog posts and press releases across various marketing channels ensuring valid, current, and accurate content.
• Update the Arzel's websites and to improve functionality and design of website.
• Manage and respond to customer inquiries generated from Arzel's websites in a timely manner via calls, email, social media.
• Conduct research and analyze customer behavior in Google Analytics (e.g., purchasing habits, trends, and preferences) and reporting of KPIs.
• Assist with coordinating promotion and logistics for conferences, exhibitions, trade shows, distributor meetings.
• Manage registrations and coordinate with vendors for in-house, regional, or virtual Comfort College courses.
• Data entry of sales leads from the Arzel's website, trade shows, Comfort College, and other lead generating activities into HubSpot as required.
• Conduct research and analyze the competitive landscape as well as market trends to identify areas of opportunity for future Marketing efforts.
• Act as liaison between advertising agencies and the company, print suppliers, freelance talent, and various marketing services.
• Provide support for Government lobbying efforts.
• Other duties as assigned.

Skills

• Bachelor's degree or equivalent experience in marketing, business administration.
• Excellent written and verbal communication skills are essential and good copywriting skills, preferably in a technical field would be an advantage.
• Proficiency with Adobe Photoshop, Apple / Mac graphics design and MS office suite is required.
• Able to demonstrate product awareness and an understanding of the needs of the customer.
• Able to work individually as well as part of a team with good time management and planning skills.
• Able to meet multiple project deadlines and demonstrate good attention to detail.
• Able to demonstrate knowledge of marketing principles.
• Web maintenance / e-marketing experience, with a good working knowledge of social media marketing tools, Google rankings and SEO is desirable.
• Experienced with basic WordPress coding.
• HubSpot experience a plus.
• Willing to travel occasionally (approximately five times per year) in support of promotional activity.

Physical Requirements

• Sedentary work that primarily involves sitting and standing to complete assignments for prolong periods of time.
• The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, speak with co-workers, etc.
• Constantly operates a computer and other office equipment such as a copy machine, printer, etc.
• The person in this position frequently communicates with co-workers and customers, vendors and partners, etc. Must be able to communicate accurate information to these individuals.
• Must be able to lift at least 25 lbs.

Job Type: Full-time

Pay: From $20.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Cleveland, OH 44128: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Why would you be a good fit for this role?
• What is your desired hourly rate?
• This is a in-office position (not hybrid or remote). Is this what you are looking for?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Required)
• HubSpot: 1 year (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: One location

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